Do it yourself:

• Determine if you have the time, talent, and patience to do it yourself (right).
   
• Use programs that offer WYSIWYG, wizards, and templates.
   

• Determine if you need a designer and/or a copywriter, or if you need an ad agency.
   
• Check out samples of work and references.
   
• Get tight budget estimates. Be sure of what you are getting. Understand the extras, and add ons, and the cost.